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The goal of fundamentals of selling has always been to. Futrell is the author of fundamentals of selling 4. Author of fundamentals of selling, sales management, abcs of selling, abcs of relationship selling, inside marketing, abcs of relationship selling through service, personal selling, abcs of relationship selling through service. To see what your friends thought of this book, please sign up. Customers for life, sixth edition, and abcs of relationship selling through service, ninth edition, both published by mcgrawhill ltd. Futrell futrell, charles combined with uptodate content and a strong ethical focus, the th edition of fundamentals of selling teaches sales the way a mentor would.
With a level of detail unique to this book, author charles futrell lays out a selling process step by step, taking in every phase of. Two of the most popular books are fundamentals of selling. The text is filled with practical tips and businessexamples gleaned from years of experience in sales with colgate, upjohn, and ayerst and from the authors sales. Then click on classes, marketing, fundamentals of sellings book cover. Rent fundamentals of selling th edition 9780077861018 today, or search our site for other textbooks by charles futrell. Publication date 2006 topics selling publisher boston, mass. Charles futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues.
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